The Konica Minolta Planetarium stands out as Japan’s largest operator in the field, enhancing the traditional planetarium experience by integrating live music, cafés, and event spaces. This project targets women in their 30s and 40s, offering them a serene escape from their hectic lives. To achieve this, emotional copywriting and vibrant visuals were crafted to present the planetarium as a desirable after-work retreat. The project involved producing 61 variations across five theaters, including vertical and horizontal formats, with and without narration or captions, etc. As the project manager, I was responsible for creating tracking sheets, coordinating revisions, and ensuring timely delivery of the content. The resulting films have become essential brand assets, effectively utilized in TV commercials, subway ads, and social media campaigns.