Industry
IT & System Engineering
ABI
ABI
ABI
Corporate/Recruitment Branding for New Graduates
Redefining ABI’s brand identity to align with the vision, address social challenges, and foster growth in a rapidly expanding IT Company.
Redefining ABI’s brand identity to align with the vision, address social challenges, and foster growth in a rapidly expanding IT Company.
ABI is an IT company specializing in system development and consulting. Fueled by the passion of its employees, the company has achieved rapid growth and led numerous projects to success. As it transitioned from a startup to a mid-sized company, ABI sought to redefine its brand to reflect its evolving vision and align all employees toward a shared direction.
ABI is an IT company specializing in system development and consulting. Fueled by the passion of its employees, the company has achieved rapid growth and led numerous projects to success. As it transitioned from a startup to a mid-sized company, ABI sought to redefine its brand to reflect its evolving vision and align all employees toward a shared direction.
Deliverable : Branding, Website, Flyer, Presentation slides, Event panel
Role : Communication design, Web development (no-code), Copywriting
Deliverable : Recruitment website, Corporate Branding & Website Relaunch (coming soon), Event Role : Design, Workshop facilitation
Credit Project Management : Shigehiro Tanaka (Cell Interactive Inc.) Creative Direction : Kana Takahashi (Cell Interactive Inc.) Art Direction & Design : Marino Wada Copywriting : Kintaro Tajiri Web Development : slowtime design Inc.
We conducted ten small-group workshops with selected employees, along with a company-wide session, to uncover and articulate the collective values, challenges, and aspirations of the team. These insights were distilled into a renewed corporate philosophy, mission, and purpose that reflect ABI’s commitment to addressing social challenges in Japan and building a bright, vibrant future. By involving employees in the process, we fostered a sense of ownership and avoided a top-down impression. For the recruitment site, I used video and motion graphics to convey the excitement and anticipation of working at ABI. A playful, light design reflects the positive and collaborative relationships among team members. Currently, I am leading the design of the new corporate website, which integrates this updated brand philosophy and is scheduled to launch in October 2025.
We conducted ten small-group workshops with selected employees, along with a company-wide session, to uncover and articulate the collective values, challenges, and aspirations of the team. These insights were distilled into a renewed corporate philosophy, mission, and purpose that reflect ABI’s commitment to addressing social challenges in Japan and building a bright, vibrant future. By involving employees in the process, we fostered a sense of ownership and avoided a top-down impression. For the recruitment site, I used video and motion graphics to convey the excitement and anticipation of working at ABI. A playful, light design reflects the positive and collaborative relationships among team members. Currently, I am leading the design of the new corporate website, which integrates this updated brand philosophy and is scheduled to launch in October 2025.
